• The deodorant and antiperspirant industry recorded 16% growth between 2006 and 2011, and according to Mintel’s latest report, population growth in the US will continue to drive this category through 2016 and beyond. “Antiperspirant/deodorant use among teens is at 92%, placing them on par with adults,” said Amy Ziegler, global personal care analyst at Mintel. “However, teens and adults have different requirements for their deodorants, so it’s important that manufacturers market to each segme...